The moment quantity of the fundamentals of Licensing sequence, this e-book expands at the numerous licensing issues tested within the first, yet from the contrasting point of view of the licensor or home owner. It presents a entire evaluation of the original concerns and steps a licensee may still soak up securing a license, constructing a certified product, and attaining distribution. The focal issues addressed comprise selecting the best license for a product, top practices in product improvement, ethics and social compliance of licensing administration, and extra. as well as the middle remark, this variation additionally good points new administrative templates and licensing shape agreements derived from genuine transactions, adapted particularly for the licensee.v
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Extra info for Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit
Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit